Texas Residential Energy Code Compliance Project – Marketing and Communication Services Request for Proposal (RFP)

NASEO has been selected by the U.S. Department of Energy (DOE) to lead a project to collect data on residential code compliance and implement a compliance-improvement program in Texas. NASEO’s partners on this project include the South-central Partnership for Energy Efficiency as a Resource (SPEER) and the Texas State Energy Conservation Organization. NASEO is seeking qualified Contractors to provide communications and public relations assistance in the development and implementation of marketing and media campaigns, education and training collateral and events, and overall project awareness.

The preferred candidate firm will have experience in developing and implementing marketing and media campaigns for energy efficiency programs, grass-roots campaigns, environmental or sustainability initiatives, and/or energy/environmental policy issues, and experience and understanding of the Texas housing markets.  NASEO and SPEER will be highly involved in the planning and implementation of the marketing campaign and will require a very collaborative partner. Please see the below RFP documents:

  1. Texas Residential Energy Code Compliance Project – Marketing and Communication Services RFP
  2. Appendix 1: DOE Subawardee Budget Justification Spreadsheet (.xls)

Responses are due by 4:00 p.m. ET on Monday, August 24, 2015.  Please see the RFP document for submission instructions.

Questions regarding this RFP can be submitted to tsims@naseo.org. Responses will be publically posted on this RFP website on a weekly basis. Questions received less than three business days before proposals are due may not be responded to.

Questions and Responses Regarding this RFP

1. When will data from Phase I research be available to the selected firm?

Following contract execution, the selected proposer will have access to the initial findings and receive briefings from the project team, in order to facilitate early progress on the design of the Task 1 Marketing and Communication Plan.

2. What breakdown or detail from the research results will be available to the selected firm to help inform planning? 

The analysis of the collected data will be shared within the team and used to inform strategic planning, or identify audiences. Preliminary analysis and the team's extensive building industry experience will drive the initial planning for outreach and education. The final analysis will provide additional nuance to the planning, target audiences and messaging. 

3. Are you requesting a full detailed communication plan and timeline in the Work Plan and Project Schedule sections of our proposal?

A full detailed communication plan and timeline is not required for a proposer’s proposal.  As per item 3.3 of the RFP, the proposal is to provide a Work Plan (3 pages).  The proposal must include the proposer’s proposed Work Plan on their approach to complete the Scope of Work as identified in Section 2 of the RFP.